Riedel Glass Unveils the “C Cup” for Coffee Connoisseurs

Riedel Stemware unveils the "C-Cup" for Coffee connoisseurs

Riedel Stemware unveils the “C-Cup” for Coffee connoisseurs

Reuters April 1, 2016

KUFSTIEN, AUSTRIA The Riedel Glass Company today revealed a new product line that may do for the coffee drinker what Riedel stemware did for fine wine aficionados worldwide. Over fifty years ago Riedel developed revolutionary stemware designed for specific wine varietals. TIME MAGAZINE wrote, “this Austrian clan of master glassmakers has done more to enhance the oenophile’s pleasure than almost any winemaking dynasty”.

The 11th generation scion of the Riedel empire, Maximilian J. Riedel, proclaimed, “if my father could convince the Baby Boomer generation to buy a different glass for every type of wine, how hard will it be for me to convince the Millennial Generation, a generation that shells out 9 bucks at Starbucks without batting an eye, to buy a different cup for every type of coffee?”

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Loving Wine, In Spite of Itself.

84th Writers Digest Writing Competition honorable mention copy

Look, I know the drill. I’ve been there myself. You’re in a wine store reading those little signs in front of each wine when you start to feel out of place, kind of like one of those Duck Dynasty guys who mistakenly wandered into a gay pride parade.

Shelf talkers, as they’re known in the trade, tout the virtues of the wine at hand and usually contain a wine review from a magazine or newspaper. As you read something like, “this wine displays aromas of galangal root caressed by nuances of Louisiana road tar,” you find yourself thinking, “I never smell and taste these things in my wine and what the heck is galangal root anyway?”

So I’d like to start by correcting a common misconception caused by these shelf talker wine reviews. No one slipped cat pee into your Sauvignon Blanc or horse manure into your Burgundy. They smell that way on purpose.

Really.

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