What’s In a Burgundy?

Chapter Sixteen. Part Eight.

Real Conversation Overheard in a Fine Wine Store:

CUSTOMER: Can you recommend a Chardonnay to go with pan-seared scallops?
ME: I highly recommend this Pouilly-Fuissé from Burgundy.
CUSTOMER: But I asked for Chardonnay.
ME: Yes, white Burgundy is made from Chardonnay.
CUSTOMER: White Burgundy? I thought you were a wine expert. Everybody knows Burgundy is red. Why do you think it’s called Burgundy?

“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.” - Ron Burgundy

“I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.” – Ron Burgundy

As the customer turned to leave it dawned on me that in many circles Burgundy is synonymous with world-class Chardonnay and Pinot Noir, and in other circles people are a stupid pain in the ass.

It’s understandable that most Americans don’t know what’s inside a Burgundy bottle because so many things bear the Burgundy name. First there’s the place Burgundy, then there’s the wine Burgundy, of course there’s the color Burgundy, and most famously there’s anchorman Ron Burgundy.

Read More