Riedel Glass Unveils the “C Cup” for Coffee Connoisseurs

Riedel Stemware unveils the "C-Cup" for Coffee connoisseurs

Riedel Stemware unveils the “C-Cup” for Coffee connoisseurs

Reuters April 1, 2016

KUFSTIEN, AUSTRIA The Riedel Glass Company today revealed a new product line that may do for the coffee drinker what Riedel stemware did for fine wine aficionados worldwide. Over fifty years ago Riedel developed revolutionary stemware designed for specific wine varietals. TIME MAGAZINE wrote, “this Austrian clan of master glassmakers has done more to enhance the oenophile’s pleasure than almost any winemaking dynasty”.

The 11th generation scion of the Riedel empire, Maximilian J. Riedel, proclaimed, “if my father could convince the Baby Boomer generation to buy a different glass for every type of wine, how hard will it be for me to convince the Millennial Generation, a generation that shells out 9 bucks at Starbucks without batting an eye, to buy a different cup for every type of coffee?”

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